Identifying the Catalytic Customer

Most research projects create a picture of what’s already occurred. They can detail—often with finite precision—purchase patterns, motivations and satisfaction. Continue reading →

Ten Ways to Kill Innovation

Whether it’s a new product, a reinvigorated marketing plan or a concept for more efficient operations, innovation is the cornerstone Continue reading →

It’s a matter of focus

In business today, there are two unrelenting demands that shape and influence everything we do. Time and money. This applies Continue reading →

Look ahead, not back

Each year hundreds of millions of dollars are spent on tracking studies designed to monitor the market impact of advertising Continue reading →