Identifying the Catalytic Customer

Most research projects create a picture of what’s already occurred. They can detail—often with finite precision—purchase patterns, motivations and satisfaction. Continue reading →

Ten Ways to Kill Innovation

Whether it’s a new product, a reinvigorated marketing plan or a concept for more efficient operations, innovation is the cornerstone Continue reading →

It’s a matter of focus

In business today, there are two unrelenting demands that shape and influence everything we do. Time and money. This applies Continue reading →

Look ahead, not back

Each year hundreds of millions of dollars are spent on tracking studies designed to monitor the market impact of advertising Continue reading →

Both Sides Now

With the focus of Agile Research on the application of learning, it was only a matter of time before we Continue reading →

When Agile isn’t

There’s a lot of talk about Agile these days. Agile Development, Agile Business, Agile Marketing, and, yes, Agile Research. They Continue reading →

The Illusion of Precision

In common parlance, precision and accuracy are virtually synonymous and used almost interchangeably. But to a statistician, they have very Continue reading →

Reduce, Reuse, Recycle

We have found that many companies are sitting on veritable treasure troves of data. Undiscovered, unused—and very valuable. The culprit, Continue reading →