Identifying the Catalytic Customer

Most research projects create a picture of what’s already occurred. They can detail—often with finite precision—purchase patterns, motivations and satisfaction. Continue reading →

It’s a matter of focus

In business today, there are two unrelenting demands that shape and influence everything we do. Time and money. This applies Continue reading →

Some are more equal than others

A critical turning point in George Orwell’s allegorical novel, Animal Farm, comes when Napoleon the pig replaces the seven commandments Continue reading →

Getting Out of the Building (without getting lost)

There is a mantra that has taken hold in the Lean Start-Up movement that is near and dear to our Continue reading →