Identifying the Catalytic Customer

Most research projects create a picture of what’s already occurred. They can detail—often with finite precision—purchase patterns, motivations and satisfaction. Continue reading →

Ten Ways to Kill Innovation

Whether it’s a new product, a reinvigorated marketing plan or a concept for more efficient operations, innovation is the cornerstone Continue reading →

It’s a matter of focus

In business today, there are two unrelenting demands that shape and influence everything we do. Time and money. This applies Continue reading →

Look ahead, not back

Each year hundreds of millions of dollars are spent on tracking studies designed to monitor the market impact of advertising Continue reading →

When Agile isn’t

There’s a lot of talk about Agile these days. Agile Development, Agile Business, Agile Marketing, and, yes, Agile Research. They Continue reading →

To be continued…

A mainstay of movie cliffhangers, the phrase “To be continued…” has been appearing at the end of serialized movies since Continue reading →

A very good place to start

It’s logical enough to start at the beginning. After all, it’s been drummed into us since we were kids. Even Continue reading →

Learning to fail successfully

Acceptance of failure is a central tenet of most modern approaches to innovation. One need only do a quick Google Continue reading →