Reduce, Reuse, Recycle

We have found that many companies are sitting on veritable treasure troves of data. Undiscovered, unused—and very valuable. The culprit, Continue reading →

To be continued…

A mainstay of movie cliffhangers, the phrase “To be continued…” has been appearing at the end of serialized movies since Continue reading →

Some are more equal than others

A critical turning point in George Orwell’s allegorical novel, Animal Farm, comes when Napoleon the pig replaces the seven commandments Continue reading →

A very good place to start

It’s logical enough to start at the beginning. After all, it’s been drummed into us since we were kids. Even Continue reading →

Focus on verbs

As the pace of commerce—indeed, the world—continues to accelerate, one of the most critical factors in business is information agility. Continue reading →

Decisions, decisions, decisions

At its core, marketing is about making decisions. At least one recent survey estimates that in an 8-hour day (isn’t Continue reading →

Insight. At the speed of business.

For an industry that prides itself on providing its clients guidance on where things are headed, market research has been Continue reading →

Learning to fail successfully

Acceptance of failure is a central tenet of most modern approaches to innovation. One need only do a quick Google Continue reading →