Getting Out of the Building (without getting lost)

There is a mantra that has taken hold in the Lean Start-Up movement that is near and dear to our Continue reading →

It’s a matter of focus

In business today, there are two unrelenting demands that shape and influence everything we do. Time and money. This applies Continue reading →

Ten Ways to Kill Innovation

Whether it’s a new product, a reinvigorated marketing plan or a concept for more efficient operations, innovation is the cornerstone Continue reading →

Look ahead, not back

Each year hundreds of millions of dollars are spent on tracking studies designed to monitor the market impact of advertising Continue reading →

Both Sides Now

With the focus of Agile Research on the application of learning, it was only a matter of time before we Continue reading →

Reduce, Reuse, Recycle

We have found that many companies are sitting on veritable treasure troves of data. Undiscovered, unused—and very valuable. The culprit, Continue reading →

To be continued…

A mainstay of movie cliffhangers, the phrase “To be continued…” has been appearing at the end of serialized movies since Continue reading →

A very good place to start

It’s logical enough to start at the beginning. After all, it’s been drummed into us since we were kids. Even Continue reading →